Konga, Nigeria’s largest online mall, and Yudala, Africa’s pioneer composite e-commerce company, have officially announced a merger of their operations which will see them effectively become the biggest organised retail and e-commerce/marketplace outfit on the African continent. The business merger, which will take effect from May 1, 2018, will see both companies operate under the KONGA brand name. The strategic decision will see both companies leverage on the combined strengths of both platforms, and is expected to further broaden the scope of organised retail and e-commerce in Nigeria and deliver more value to customers and merchants. “Combining forces to power the new Konga will enable us effectively achieve our goals of platform expansion and accelerated growth, as we embark on an ambitious journey to redefine the retail ecosystem with the industry’s most advanced technology,” disclosed Konga Chairman, Olusiji Ijogun. He said: “Effective from May 1, Yudala, will now operate unde...